A good business case provides a rigorous assessment of a plan so that managers or directors can make a wise go/no go decision.
Writing the case is a knotty problem. The idea belongs to someone and they’re excited. The money “belongs” to someone else and they are not excited.
Lots of heat, but not enough light to see if it will soar like an eagle or sink like a stone.
We help clients write business cases. We can pick the numbers, parade the arguments, pen the words, and package it all into a winning business case. (We’d say these were the four P’s of business cases, but it sounds a bit tenuous).
Above all, we will call it as we see it. If your eagle is rather stone faced… we’ll let you know while we are preparing the case.