Corporate history is littered with the wreckage of good business ideas that got
the ‘chocks away!’ at business case but somehow fell from the sky a little later.
It’s not enough to ‘do the numbers’. They must do a lot more than just add up.
If you need to make business decisions that are based on more than a hunch
(ok, so your hunches are pretty good…!), please have a look at the pages in this